Snögg

OfG - Assigment - Corporate Design

Modul 8

For this assignment, I developed a CD for a cosmetic company inspired by Nivea and other luxury Swedish brands. The goal was to create a simple, minimal, Scandinavian style with consistent fonts and a clean design throughout the brand.

٭ Logo
The final logo is the top version.
The middle version was a draft using Bodoni Moda, 18pt, with adjustments to perfectly center the Ö.
The snowflake icon was an optional element inspired by Swedish winter, designed with thin lines for subtle elegance.
Three versions were created: text-only, icon-only, and logo with icon for flexible use.

٭ Typography
The primary typeface is Work Sans (Google Fonts), chosen for its clean, modern look, similar to TT Comments, which I used before.
Work Sans Regular is used most often for simplicity and consistency.
The website also uses Bold, Medium, and Regular weights to create visual hierarchy.

٭ Color Palette
Dark Blue & Light Blue: Represent snow and winter nights.
White & Black: Provide readability and contrast.

٭ Icons
Standard informational icons (recycling, vegan, cruelty-free, CE) were sourced from Wikipedia.
They are thought to be public domain or Creative Commons licensed, though individual licensing could not be fully verified.
These icons are used solely for academic purposes.

٭ Mockups
All mockups were sourced from Envato

٭ Stationery
Letterhead, business card, and A5 notebook, along with colored pens and clips.

٭ Products
Cosmetic tube and cream jar with packaging included.

٭ Vehicle Branding
Company truck design and inspired by Nivea blue trucks.

٭ Digital Presence
Instagram and website.

٭ Merchandise
A Hoodie, a snapback, a bag, and company badges/name tags.